diff --git a/CHANGELOG.md b/CHANGELOG.md
index 60d2e46..97abcad 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,5 +1,6 @@
 ## [Unreleased]
 
+- Say in the error email subject when a resolved error was reopened, and add `email_subject` to build the subject yourself, including for error emails an app sends for its own events ([@namolnad](https://github.com/fractaledmind/solid_errors/pull/109))
 - Leave the dashboard stylesheet out of the error email ([@namolnad](https://github.com/fractaledmind/solid_errors/pull/110))
 
 ## [0.8.0] - 2026-10-13
diff --git a/README.md b/README.md
index a84cf03..ad48caf 100644
--- a/README.md
+++ b/README.md
@@ -167,6 +167,7 @@ You can configure Solid Errors via the Rails configuration object, under the `so
 * `email_to` - The email address(es) to send a notification to. See [Email notifications](#email-notifications) for more information.
 * `email_every_occurrence` - Whether to email every occurrence (the default), or only new errors and resolved errors that occur again. See [Email notifications](#email-notifications) for more information.
 * `email_subject_prefix` - Prefix added to the subject line for email notifications. See [Email notifications](#email-notifications) for more information.
+* `email_subject` - A proc that builds the subject line for email notifications. See [Email notifications](#email-notifications) for more information.
 * `base_controller_class` - Specify a different controller as the base class for the Solid Errors controller. See [Authentication](#authentication) for more information.
 * `destroy_after` - If set, Solid Errors will periodically destroy resolved records that are older than the value specified. See [Automatically destroying old records](#automatically-destroying-old-records) for more information.
 * `ignored_errors` - Error classes, or their names, to never record, in addition to the built-in list in `SolidErrors::Subscriber::IGNORED_ERRORS`. For example, `config.solid_errors.ignored_errors = ["ActiveStorage::FileNotFoundError"]`.
@@ -304,6 +305,32 @@ To be emailed only when an error is new, or when a resolved error occurs again,
 config.solid_errors.email_every_occurrence = false # defaults to true
 ```
 
+The subject names the error, and says when a resolved error has occurred again (`🔥 TimeoutError (reopened)`). To build it yourself, set `email_subject` to a proc. It is called with the error, the occurrence, and `reason`: `:created` or `:reopened` when the occurrence opened its error, `nil` for any other. `email_subject_prefix` is still added in front of what it returns.
+
+```ruby
+config.solid_errors.email_subject = ->(error:, occurrence:, reason:) {
+  # Counting up to this occurrence, rather than all of them, gives the same answer however late the email is sent
+  count = error.occurrences.where(id: ..occurrence.id).count
+  subject = "#{error.severity_emoji} #{error.exception_class}"
+
+  case reason
+  when :reopened then "🔄 REOPENED: #{subject}"
+  when :resolved then "✅ RESOLVED: #{error.exception_class}"
+  else count.in?([10, 100, 1_000]) ? "#{subject} (#{count.ordinalize} occurrence)" : subject
+  end
+}
+```
+
+The error email can also be sent for events of your own, such as an error being resolved or occurring unusually often. Whatever reason you pass reaches `email_subject`, as `:resolved` does in the example above:
+
+```ruby
+# config/initializers/solid_errors.rb
+ActiveSupport::Notifications.subscribe("error_resolved.solid_errors") do |event|
+  occurrence = event.payload[:error].occurrences.last
+  SolidErrors::ErrorMailer.error_occurred(occurrence, :resolved).deliver_later if occurrence && SolidErrors.send_emails?
+end
+```
+
 #### Lifecycle events
 
 Solid Errors publishes [Active Support notifications](https://guides.rubyonrails.org/active_support_instrumentation.html) once each change is committed, so you can send errors to Slack, a webhook or anywhere else:
diff --git a/app/mailers/solid_errors/error_mailer.rb b/app/mailers/solid_errors/error_mailer.rb
index 2d1f106..964403e 100644
--- a/app/mailers/solid_errors/error_mailer.rb
+++ b/app/mailers/solid_errors/error_mailer.rb
@@ -12,13 +12,15 @@ class ErrorMailer < (defined?(ActionMailer::Base) ? ActionMailer::Base : Object)
       helper_method :occurrence_url
     end
 
-    def error_occurred(occurrence)
+    # reason is passed on to SolidErrors.email_subject: :created or :reopened when the occurrence
+    # opened its error, or whatever an app sending this email for its own events passes
+    def error_occurred(occurrence, reason = nil)
       unless defined?(ActionMailer::Base)
         raise "ActionMailer is not available. Make sure that you require \"action_mailer/railtie\" in application.rb"
       end
       @occurrence = occurrence
       @error = occurrence.error
-      subject = "#{@error.severity_emoji} #{@error.exception_class}"
+      subject = SolidErrors.email_subject.call(error: @error, occurrence: @occurrence, reason: reason&.to_sym)
       if SolidErrors.email_subject_prefix.present?
         subject = [SolidErrors.email_subject_prefix, subject].join(" ").squish!
       end
diff --git a/app/models/solid_errors/occurrence.rb b/app/models/solid_errors/occurrence.rb
index b598b87..d7945cd 100644
--- a/app/models/solid_errors/occurrence.rb
+++ b/app/models/solid_errors/occurrence.rb
@@ -35,7 +35,8 @@ def publish_events
     end
 
     def send_email
-      ErrorMailer.error_occurred(self).deliver_later
+      # Passed along rather than read off the occurrence, which the mailer job loads afresh without it
+      ErrorMailer.error_occurred(self, opens_error).deliver_later
     end
 
     def clear_resolved_errors
diff --git a/lib/solid_errors.rb b/lib/solid_errors.rb
index 6997dce..458ab4c 100644
--- a/lib/solid_errors.rb
+++ b/lib/solid_errors.rb
@@ -16,6 +16,12 @@ module SolidErrors
   mattr_accessor :email_to
   mattr_accessor :email_subject_prefix
   mattr_accessor :email_every_occurrence, default: true
+  # Builds the error email's subject, before email_subject_prefix. reason is :created or :reopened when
+  # the occurrence opened its error, nil for any other occurrence, or the app's own reason when it sends the email itself
+  mattr_accessor :email_subject, default: ->(error:, occurrence:, reason:) {
+    subject = "#{error.severity_emoji} #{error.exception_class}"
+    (reason == :reopened) ? "#{subject} (reopened)" : subject
+  }
   mattr_accessor :destroy_after
   mattr_accessor :ignored_errors, default: []
   mattr_writer :url_helper_name, :url_options
diff --git a/test/mailers/solid_errors/error_mailer_test.rb b/test/mailers/solid_errors/error_mailer_test.rb
index 379765e..4fffe3e 100644
--- a/test/mailers/solid_errors/error_mailer_test.rb
+++ b/test/mailers/solid_errors/error_mailer_test.rb
@@ -2,6 +2,7 @@
 
 class SolidErrors::ErrorMailerTest < ActionMailer::TestCase
   DeliveryFailed = Class.new(StandardError)
+  DEFAULT_EMAIL_SUBJECT = SolidErrors.email_subject
 
   class FailingDelivery
     def initialize(_settings)
@@ -46,6 +47,56 @@ def deliver!(_mail)
     ActionMailer::Base.default_url_options = {}
   end
 
+  test "the subject says when an error was reopened" do
+    report_raised_error("oof")
+    occurrence = SolidErrors::Occurrence.last
+
+    assert_equal "⚠️ StandardError", SolidErrors::ErrorMailer.error_occurred(occurrence).subject
+    assert_equal "⚠️ StandardError (reopened)", SolidErrors::ErrorMailer.error_occurred(occurrence, :reopened).subject
+  end
+
+  test "the subject can be built by the app, before the prefix" do
+    report_raised_error("oof")
+    occurrence = SolidErrors::Occurrence.last
+    received = nil
+    SolidErrors.email_subject_prefix = "[App]"
+    SolidErrors.email_subject = ->(**args) {
+      received = args
+      "#{args[:error].exception_class} (#{args[:error].occurrences.where(id: ..args[:occurrence].id).count.ordinalize})"
+    }
+
+    email = SolidErrors::ErrorMailer.error_occurred(occurrence, :created)
+
+    assert_equal "[App] StandardError (1st)", email.subject
+    assert_equal({error: occurrence.error, occurrence: occurrence, reason: :created}, received)
+  ensure
+    SolidErrors.email_subject_prefix = nil
+    SolidErrors.email_subject = DEFAULT_EMAIL_SUBJECT
+  end
+
+  test "an app sending the email for its own event gets its reason in the subject proc" do
+    report_raised_error("oof")
+    SolidErrors.email_subject = ->(error:, occurrence:, reason:) { "#{error.exception_class} #{reason}" }
+
+    email = SolidErrors::ErrorMailer.error_occurred(SolidErrors::Occurrence.last, :resolved)
+
+    assert_equal "StandardError resolved", email.subject
+  ensure
+    SolidErrors.email_subject = DEFAULT_EMAIL_SUBJECT
+  end
+
+  test "a reopened error is emailed as reopened" do
+    with_emails do
+      report_raised_error("oof")
+      SolidErrors::Error.last.update!(resolved_at: Time.current)
+
+      assert_enqueued_email_with SolidErrors::ErrorMailer, :error_occurred,
+        args: ->(args) { args.last == :reopened } do
+        report_raised_error("oof")
+      end
+    end
+  end
+
   test "the error email links with configured url options" do
     report_raised_error("oof")
     occurrence = SolidErrors::Occurrence.last
@@ -85,15 +136,20 @@ def report_raised_error(message)
     Rails.error.report(error)
   end
 
-  def with_failing_delivery
-    delivery_method = ActionMailer::Base.delivery_method
+  def with_emails
     SolidErrors.send_emails = true
     SolidErrors.email_to = "ops@example.com"
-    ActionMailer::Base.delivery_method = :failing
     yield
   ensure
     SolidErrors.send_emails = false
     SolidErrors.email_to = nil
+  end
+
+  def with_failing_delivery
+    delivery_method = ActionMailer::Base.delivery_method
+    ActionMailer::Base.delivery_method = :failing
+    with_emails { yield }
+  ensure
     ActionMailer::Base.delivery_method = delivery_method
   end
 end